DATE
27/02/2025
Recruitsome
Recruitsome needed a bold identity to capture their mission: transforming recruitment with a fully AI-driven, all-in-one solution built for in-house HR teams. The challenge was to create a brand that felt fast, modern, and caring while standing out in a crowded HR tech market.
AI-SaaS
Recruitment
Services
Vizura Empire™ Package
Category
AI-SaaS
Client
Kevin Overtoom
Designing
Mara and Kevin approached me with a logo they already liked, created by another designer, but without proper brand guidelines to support it. To give their identity the structure it needed, I refined the logo and developed a complete set of brand guidelines. The fast turnaround and clear system built immediate trust, leading us to expand the collaboration into the full Vizura Empire™ package. The final identity blends bold pink accents, clean typography, and modern layouts, capturing Recruitsome’s efficiency, care, and forward-looking character.
Development
Identity adapts seamlessly across print, digital, and product assets.
Bright UI elements, smooth interactions, and playful sticker-style graphics reinforce a friendly, engaging experience.
Framer site highlights strong visuals, intuitive flows, and high-contrast CTAs to maximize sign-ups.
Podcast branding extends the system into media, adding depth and consistency.
Positioning builds on simplicity and clarity - helping Recruitsome stand out in HR tech with a tone that’s confident yet approachable. The system ensures every touchpoint, from product screens to marketing campaigns, reflects efficiency, care, and trust.
Brand system scales globally: bold Pantone 184 C pink delivers instant recognition in digital and print, while typography hierarchy creates a modern, professional rhythm across layouts. Together, they establish a visual language that feels human, innovative, and unmistakably Recruitsome.
Choosing Pantone ensured consistent reproduction across digital and print. For print applications, Pantone 184 C guarantees exact color matching, allowing business cards, merchandise, and marketing materials to carry the same vivid tone without variation.
Problem
Most recruitment tools look outdated - generic interfaces and uninspired branding fail to capture trust or engagement. Even innovative platforms often struggle to communicate clarity and warmth, leaving users skeptical and disengaged.
Solution
Most HR tools feel generic - cold, cluttered platforms that overwhelm rather than help.
Even modern solutions often struggle to build trust without a strong, approachable identity.
Weak branding leads to low engagement, high drop-offs, and missed opportunities.
Brands failing to visually communicate warmth and reliability risk being ignored.
Site and Service Improvement
To stay ahead in a competitive market, it’s vital to constantly refine and optimize. We analyzed user behavior, streamlined navigation, and elevated touchpoints to boost engagement. From optimizing load speeds and refining CTAs to creating consistent user flows, every detail was crafted for growth.
Results
Impact was immediate:
→ 300+ users joined the waitlist in the first week
→ Podcast launched under the same system
→ Increased trust and engagement from early adopters
Communication
Fast, clear communication is central to our process. We stay highly responsive on Upwork™, email, and WhatsApp, ensuring every message gets answered quickly and decisively.
Clients rely on us for direct, no-delay collaboration - refining details, resolving questions, and keeping projects moving without friction. When it’s time to launch, transitions happen smoothly because nothing is left unanswered.
